Following the likes of Vertu with their luxury phones, Tag Heuer have released the Meridiist, a stunning mobile phone with a clock built into the end. With build quality in a similar league to their watches, this will be a phone worthy of a second look.

We at Lusso have always been a fan of high quality materials being used in mobile phones. It seems the market has become obsessed with the latest technological advances and forgotten that a phone that feels good will always be a sought after item.

Although its not exactly the direction that Edouard Heuer expected his company to go in when he opened his first workshop in 1860, the move brings Tag Heuer into a new marketplace. A lot of people are happy to spend many thousands on a wristwatch, so surely the market for a similarly high quality phone are there.

The Meridiist has a dual display screen, which means that there is a second smaller screen on the end of the phone to display the time. The phone is made from 316L steel to given a perfect polished surface and the screens are made from 60.5 carat sapphire glass. The build quality is taken directly from the watch industry.

The technology is also worthy of note as the antenna is twice as sensitive as other radio standard products and the battery life allows for 28 days stand-by and seven hours of continuous talk.

There is also a ladies version with 2256 diamonds totalling 6.54 carats.

Tag Heuer – www.tagheuer.com