About Us

An Introduction

Lusso magazine was launched in 2004 with the intention of targeting the wealthy demographic in a more approachable and entertaining way. Historically, the media in general has struggled to find the right way to address and engage the elusive HNW market. Lusso takes a different approach through a combination of magazine, website and soon to be launched TV.

Target Market

Lusso has no direct gender bias and appeals equally to men and women with a target age range of 25-45. Research shows us that the 40-50 age range is now younger than ever and nowhere is this more evident than in the HNW sector. In response to this our editorial is specifically created to have a wide appeal amongst our readers, without alienating anyone.

Here at Lusso we know how to connect with this target group. They may be wealthy but we appreciate that they come from different backgrounds, have different tastes and styles and have different goals. We’ve never made assumptions about our readers, which is what keeps us ahead of the game.

What we do know is that quality is everything and the same applies to our readership. When targeting the world’s wealthy we don’t get hung up on counting the readers we reach, we get hung up on reaching the readers that count.

Media Information

For more information on Lusso magazine, including advertising rates, release dates and distribution information then click here to download our media pack or contact the advertising team on +44 (0) 845 643 9652 or sales@lussoluxury.com