About Us

An introduction

These days it's all about the tag line or the elevator speech: that quick pitch that sums up a product or service in a few words. If we had to do one for Lusso, we'd say it's the largest independent luxury publication in the United Kingdom. That, however, does not give the full picture. 

The Lusso Philosophy 

Quality is everything. Traditionally, the media has struggled to find the right way to address and reach the “HNW target group”. Since launching in 2004, Lusso has had no such problems because we don't think of a “HNW target group” or “demographic”. Instead, we think of high net worth individuals as precisely what they are: individual. 

Our readers may be wealthy but we've never seen that as what defines them. Our readers come from different backgrounds, have different tastes and styles and have different goals. 

Lusso has no direct gender bias, appealing equally to men and women. Our readers, while typically falling within the 25-45 age range, can be younger and older. Research shows us that the 40-50 age range is now younger than ever - and nowhere is this more evident than among high net worth individuals. In response to this our editorial is specifically created to have a wide appeal amongst our readers, without alienating anyone.

We’ve never made assumptions about our readers and that – plus entertaining features from our excellent writers - is what keeps us ahead of the game.

Quality, like we say, is everything. That applies to the magazine, our award-winning website, our international versions and also to our readership. At Lusso, we don’t get hung up on counting the readers we reach, we get hung up on reaching the readers that count.  

Lusso International

Our unashamedly wealthy readership has brought us advertising support to match. That makes  Lusso the ideal vehicle for publishing around the world. 

We currently have licensed editions in Russia and Indonesia, with Thailand due to follow shortly, and are working with Bruce Sawford Licensing to join with other overseas partners. 

If you would like to know more about the possibility of publishing a new edition of Lusso, please call 0044 1280 860185 or e-mail the licensing department at licensing@swrmedia.co.uk who will be pleased to discuss the idea and supply you with copies and further information.  

Media Information

For more information on Lusso magazine, including advertising rates, release dates and distribution information then click here to download our media pack or contact the advertising team on +44 (0) 845 643 9652 or info@lussoluxury.com